Free trials and Free Subscriptions

The next time you sign up for a free trial offer, be sure to read the fine print. While these offers can be a great way to try out a product, you might be agreeing to buy additional products and services if you don’t cancel within a specified time. It’s called the “negative option feature,” and it requires the customer to cancel or opt-out of a recurring charge for future products. While it’s not illegal, some questionable online merchants pre-check the consent box or bury the details under terms and conditions, making returns difficult. If this has happened to you, you’re not alone. A Visa survey showed 29 percent of American consumers have been victims of this option. The Better Business Bureau says it has received thousands of complaints from people who learned the hard way by signing up for online trial offers for acai berry supplements, detox products, teeth whiteners, free government grants and debt consolidation services. Best advice? Before you buy or subscribe, read the offer carefully, pay attention to pre-checked boxes and check out the business at www.bbb.org.