Read These Labels To Become a Smarter Shopper

Consumers should be able to make better buying decisions in the coming months, thanks to two new voluntary labels that will appear on U.S. products:

 “Nutrition Keys.” This icon will summarize important nutrition information from the Nutrition Facts Label and put it on the front of the package. It will display calories, saturated fat, sodium and sugar per serving and say how each serving contributes to overall diet based on recommended daily nutrition intake (expressed as “percent of daily value”). Other nutrients that may appear on some products are potassium, fiber, vitamin A, vitamin C, vitamin D, calcium, iron and protein. To see what this looks like, go to www.gmaonline.org.

 “USDA Certified Biobased Product” seal. This will identify products made from renewable resources composed wholly or significantly of biological ingredients – renewable plant, animal, marine or forestry materials. As products get certified, you’ll start seeing it on everything from trash bags and cleaning supplies to skin care products. The USDA hopes the seal will give the same consumer boost to biobased products as Energy Star did to energy-efficient appliances. See an example of the seal at www.biopreferred.gov.

 But wait – there’s more! The Department of Agriculture announced that nutrition labels will be required on meat and poultry beginning Jan.1, 2012. The labels will list calories, calories from fat, total fat, saturated fat, cholesterol, sodium, protein and vitamins for 40 commonly purchased cuts of beef, poultry, pork and lamb.

Still to come: Requirements for chain restaurants and vending machine operators to post calorie information. Some restaurants (such as Subway) already make the information available