Be a Smart Online Shopper

How to Protect Your Privacy

Surfing the web has become part of daily life for over 240 million people worldwide (and growing). But new practices by many web merchants, combined with foul play from a few unscrupulous web tyrants, have made cyberspace not only inconvenient, but potentially dangerous.

Many web merchants are trafficking your personal information to other vendors and institutions. When you log on to a merchant’s web site, a small packet of software (the notorious “cookie”) is placed on your computer’s hard drive to track every mouse click as you shop or move about.

Many shopping sites function poorly or not at all without the cookie. For example, book seller Amazon.com (and its cookie) enables the site to remember your name, make buying suggestions based on previous purchases, and streamline order and shipping information. This tracking appears as a convenience when shopping, but the very same information can be used by the wrong people to cause great harm. Here are a few suggestions to safeguard your personal information and shop safely when on-line.

1. Read the web merchant’s privacy policy. Make sure you’re routed to a secure site when ordering. Expect to share personal information to make a purchase, however, don’t consent to your personal information being shared, sold or exchanged. The web site should offer you a simple “one click” way to remove your personal information from all of its lists.
2. Give your purchase 10 to 14 days to be delivered. Part of a multi-item order may be “back-ordered” and won’t be delivered on schedule. If you need a gift, consider a gift certificate. It can be delivered immediately by e-mail or relatively quickly by regular postal service.
3. Obtain and save an order confirmation number. An order number or UPS tracking number is frequently required to locate your purchases during shipping. If there’s a problem with your order, the confirmation number is your first line of proof and legal protection.
4. Check out the return policies when you shop online. Due to the expenses of shipping and handling, many cyber-stores will charge 10% to 20% re-stocking fee for returned or exchanged items. Larger retail sites are more likely to take responsibility for returns and waive re-stocking fees.