What Home Buyers Want

• Every buyer wants a place to call “home”. The decision to buy is emotional, not 100% logical. Buyers look at a “house,” but they’re really evaluating it for its potential to become their home. Properly staging your house allows buyers to have an emotional experience – seeing their family living there. • Every buyer wants a bargain. Subtly influence buyers by using such phrases as “priced to sell” or “a unique bargain at this price.” • Every buyer wants to claim special discounts. You can motivate a sale by creating a sense of urgency. Consider using special terms that expire on a fixed date.